since 1912, bbb has helped people make smarter buying decisions, and bbb is evolving to meet today’s fast changing marketplace needs.bbb sets standards for ethical business behavior and monitors compliance. over 400,000 accredited businesses meet and commit to our high standards.bbb helps consumers identify trustworthy businesses, and those that aren’t, through more than 5.3 million bbb business profiles.bbb sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say.bbb sets standards for and evaluates the practices of thousands of charities so that donors know where their money is going.bbb coaches businesses on ethical behavior and how to build stronger, more trusting relationships with their customers.bbb offers its national and local consumer services online and in person, helping people nearly a quarter of a billion times each year.bbb is a trusted source for the news media