with over 25 years in both industry roles and management consulting, he has delivered integrated strategy, digital, and marketing solutions driving revenue growth, cost savings, and customer satisfaction for both b2c and b2b businesses. ken has held senior roles as director, vice president, and senior vice president of marketing, digital, technology, and brand transformation at ally bank and gm financial as well as serving as a technology, strategy and transformation consultant at eds and a.t. kearney. he holds a bachelor of science degree in electrical engineering from oakland university and an mba from the university of michigan. martin c. project manager - creative lead originally from mexico, martín cervantes is a marketing professional fluent in spanish and english with over five years of experience in the marketing field. with a specialty in design and project management,martín achieves organizational goals by taking ideas from concept to fruition. he enjoys improving existing systems and streamlining processes to enhance efficiency as well as collaborating with teamsto create high-quality and engaging end products. martín has an educational background in art, informing his creative approach to both design and problem solving. and has hands-on experience in designing and developing successful inbound marketing automations. have a question about marketing and social media? give us a call! we love talking with new businesses. contact us josh director of web development we look at your overall marketing and strategic goals when developing your marketing scheme. then we test our designs through our targeted matrix to be sure they fit your core messaging and brand through: font selection, copywriting, color, design feel (ie rounded corners will bring about a different feeling for your audience than sharp lines) and, most important, through your eyes. we listen to you! kelsey business development director / digital media manager kelsey is our team’s social media expert. she has been developing creative and successful social campaigns with pmsi for numerous companies throughout michigan since 2013. kelsey graduated from central michigan university with a major in psychology and a minor in media design, production, and technology in december 2015. she is the past vp of communications for the cmu google board and was a member of the grand rapids chamber young leaders.