reid bikes from my garage, we now have an online store and retail stores around australia; and are available in 35 countries around the world. thanks to our strengths in product design and supply chain management, we now also make bikes for some of the most trusted names in cycling and sporting equipment around the world. this makes reid the largest australian-owned bicycle brand.to be able to provide the best value bikes for our customers, we created reid as a ‘direct to the public’ retailer. traditionally, bikes would be made by the manufacturer, sold to a brand, who sells to a local distributor, who sells to a retailer, who then sells to a customer. each person along the way needs to pay their overheads and make a profit, so it’s easy to see why bikes are so expensive. in the case of large international brands, there is a further premium customers pay to cover the millions spent on sponsoring pro riders and advertising.our ‘direct to the public’ business model means we do all the work, keep our costs low and cut out the middlemen.as a result, our bikes and accessories are up to 40% more affordable compared with bikes from other retailers. this model perfectly integrates with our aim to provide australia’s best value bikes.to support our mantra of ‘australia’s best value bikes’ we provide a lifetime warranty on the frame and forks, 2 years warranty on all parts, a free first service with every bike, dedicated australian-based customer service team and the option to shop in-store or online.i established reid cycles to make bike riding affordable for everyday riders and that’s what drives us every day.happy riding!james reid –