our mission from the humble beginning, we've been striving to solve the biggest problem in this industry: everyone is spending too much time in order to achieve beautiful images. software automation helps us at a certain level, but many problems though, demand more sophisticated operations, more industry experience and a deeper understanding of how to represent an image. in simple terms: human brain. but it is never our mission to build another run-of-the-mill editing mill. we believe that thoughtful design and advanced technology combined with human sense will solve real problems and help everyone have a more balanced life. that is why we've been rethinking photo editing process from the bottom up