at bcg, we have one simple statement that encapsulates our broader purpose as a global business consulting firm: unlocking the potential of those who advance the world. we try to live our purpose through our work every day by focusing on five purpose principles:we bring insight to light by challenging traditional thinking and ways of operating and bringing new perspectives to the toughest problems.we drive inspired impact by looking beyond the next deadline to the next decade and by collaborating closely with our clients to enable and energize their organizations.we conquer complexity by discovering unique sources of competitive advantage and hidden truths in dynamic, complex systems.we lead with integrity by confronting the hard issues, staying true to our values, and stating our views candidly and directly.we grow by growing others, enabling our clients, colleagues, and the broader community to build success and achieve their full potential.