the sculpture the world food prize sculpture was created by world-renowned designer saul bass. its basic, handsome design has stood as a symbol of the world food prize since its founding. as dr. norman e. borlaug’s dreams of the prize materialized in 1986, its founding organizers sought a distinctive, commemorative piece to bestow upon world food prize laureates. a.s. "al" clausi, who served as the first chairman of the world food prize council of advisors, was familiar with the work of designer saul bass. the artist had been hired to design a new logo and other pieces for the general foods company, where clausi served as senior vice president of research and development. in addition to his work as a graphic designer, bass had made a name for himself as a master of film title design. he designed movie posters and title tracks for noted directors including alfred hitchcock