not recommendedpreferred termexplanationbabydead foetusunborn babyunborn childembryo (up to week 10 gestation)foetus (from week 10 gestation onwards)the unwanted pregnancythe alternatives are medically accurate terms, as the embryo or foetus is not a baby. it has to be born first!motherpregnant womanthe use of the term mother is value-laden and assigns roles that the person may not accept. it also implies that the foetus is a child, which is inaccurate.keep the babykeep the childchoose to continue the pregnancycontinue the pregnancyit is medically inaccurate to describe the pregnancy as a baby or a child. it is more accurate to describe the situation as a pregnant woman choosing to continue, or not with the pregnancy.abort a childend an unwanted or unintended pregnancyhave an abortion‘abort a child’ is medically inaccurate, as the foetus is not yet a child. ‘terminate’ a pregnancy is commonly used, however some people prefer to avoid this as terminate may have negative connotations (e.g. ‘terminator’ or ‘assassinate’) for some people.pro-lifeanti-choiceanti-abortionpro-life implies that those who support safe and legal abortion access are ‘anti-life’, which is inaccurate. ‘ those who advocate for the right to abortion make the woman’s life the priority.promote abortionpromote the right to choiceproviding information about abortion is about promoting choices for women, and giving women the right to make reproductive choices, not just about abortion services.repeat abortionmultiple abortionmore than one abortion‘multiple’ and ‘repeat’ can have negative connotations, and also homogenise the experience of each abortion which is inaccurate.female foeticidegender biased sex-selectionsince the suffix ‘-cide’ means ‘killing’, it is inappropriate way of describing abortion. it is more accurate to describe the practice as a choice to end the pregnancy based on the predicted sex of the foetus.images around abortiondo not use gory or graphic images that misrepresent the abortion procedure and create panic around it. for example, images with bloody scissors or knives. most early-term abortions happen non-invasively using medical abortion pills.do not use images of heavily pregnant women or fully formed foetuses. abortion typically takes place before a ‘baby bump’ is even visible, and before a foetus is fully formed. focussing on the foetus also grants it personhood, and aligns with anti-choice rhetoric.do not use images that convey a sense of sadness or trauma around abortion. for many, it is a relief to terminate an unwanted pregnancy. for instance, a woman in tears.use pro-choice slogans and protest images.use neutral images like a hospital waiting room, a positive pregnancy test or not visibly pregnant women.