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| 标题（Title） | 51 个字符（一般不超过80个字符） |
IPA | The Institute of Practitioners in Advertising
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| 关键词（KeyWords） | 213 个字符（一般不超过100个字符） |
support,industry support,advertising,advertising industry,adland,guidance,help,marketing,marketing industry,commercial,effective advertising,advertising effectiveness,advertising agencies,membership,member support
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| 描述（Description） | 874 个字符（一般不超过200个字符） |
The Institute of Practitioners in Advertising, incorporated by Royal Charter is the organisation behind the practitioners that make UK advertising what it is today. Every year we help more than 4,000 practitioners future-proof their careers through our Continuous Professional Development Programme. We don’t just keep their careers on track, we help them flourish.
And through EffWorks we aim to provide the advertising and marketing industry with resources and tools to realise the potential of truly accountable and effective marketing.
We use our knowledge of the industry to publish groundbreaking thought leadership. Day-to-day we are the go-to people on any agency-related query. So if you work in an agency we are automatically boosting your resources with our own. Which means that being a member isn’t a philanthropic gesture, it makes hard-nosed commercial sense.
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