in late december 2023, creality underwent a brand refresh to align with its core values—usable, smart, affordable, versatile, and enjoyable. this renewal echoes creality's commitment to making 3d printing accessible worldwide, emphasizing usability by streamlining creative processes. smartly addressing user needs, creality ensures continuous support throughout the evolving maker journey. affordability remains foundational, reflecting creality's belief in inclusive 3d printing. versatility is ingrained in its ethos, fostering collaboration among printers, filaments, and accessories. recognizing the joy of 3d printing, creality creates a fun world for all creators, building happiness through learning and self-fulfillment.