we are living in the media era. under the support of mobile communications technologies, the game video industry has realized synchronous two-way communications from the asynchronous one-way communications. emergence of live streaming platforms with games as their core content has appeared in recent years, leading to rapid growth of game live streaming platforms. the huge audience scale and the fund input have drawn wide attention from all walks of life. the “research report on china’s online live streaming industry from 2017 to 2018” shows that the number of online live streaming users in china had reached 398 million by 2017, and that the annual income scale had been as high as 30.45 billion yuan. the industrial chain with game live streaming at the core has been gradually growing. the mature game live streaming platforms have not only provided important carriers for the e-sports industry, but also provided important platforms for value expansion of the e-sports industry.